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(NOT PROVIDED) Keyword

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# 1
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Hi,

 

In Acquisition>Channels>Keyword, the entry is coming up as (not provided), could someone explain what this means please? 

 

Thanks

1 Expert replyverified_user

(NOT PROVIDED) Keyword

Top Contributor
# 2
Top Contributor

Hi @Kristian S

the very quick answer:
Keyword: When SSL search is employed, Keyword will have the value (not provided).

https://support.google.com/analytics/answer/1033173?hl=en

For more reading on this, the following articles are highly recommended

https://blog.kissmetrics.com/unlock-keyword-not-provided/

http://searchengineland.com/replacing-googles-not-provided-seo-gold-220045

https://searchenginewatch.com/sew/how-to/2297674/google-not-provided-keywords-10-ways-to-get-organic...


 

 

Bronwyn Vourtis, Google Analytics Top Contributor
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