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Identity Crisis withing

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

About 4 months ago I started working with this company: http://www.vailes.com/ to brand them with Vailes Heating and Air.  Their main office address and phone number is: 
2247 Jefferson Hwy
Fishersville, VA 22939

540-942-0198

 

Since then I have created Google+ pages for their 3 locations: (the top one being their main location)

https://plus.google.com/u/1/b/102994698766395583619/102994698766395583619?gmbpt=true&hl=en

https://plus.google.com/u/1/b/111125885918326520323/111125885918326520323?gmbpt=true&hl=en

https://plus.google.com/u/1/b/115896482899818544246/115896482899818544246?gmbpt=true&hl=en

 

As of today, someone in their office has informed me that they already had a Google+ page set up:

https://plus.google.com/u/2/b/104953707837500614304/104953707837500614304/about?gmbpt=true&pageId=10...

 

As well as separate pages for their other (Old) business names:

Vailes Custom Pools & Spas

https://plus.google.com/u/2/b/101389934831186574983/101389934831186574983/about?gmbpt=true&pageId=10...

Vailes Brothers Inc.

https://plus.google.com/u/2/b/102518112652514085349/102518112652514085349/about?gmbpt=true&pageId=10...

 

They also own the company name Master Plumbing and Pump Service with a corresponding Google+ page:

https://plus.google.com/u/2/b/116545147927136991693/116545147927136991693/about?gmbpt=true&pageId=11...

 

My client's main concern is that "Vailes Brothers" and "Master Plumbing and Pump" are two very famous names in their area and also very old companies that people still search for by name. They want to make sure that when someone does a search for either one of these, that the correct information comes up in search results. 

 

One: is it hurting our search results to have these other Google+ pages (vailes brothers and vailes pools and spas) even though they all direct to the website?

 

Two: if i delete the "Vailes Brothers Inc." page with it hurt the search results for people searching for Vailes Brothers Inc.  In other words I want customers that search for "Vailes Brothers" or "Master Plumbing and Pump" to still find us.

 

I don't want to mark those locations as "closed" since my client's main concern is making sure that their customers can still find them via "Vailes Brothers" "Vailes Pools and Spas" or "Master Plumbing and Pump.".

 

Can you advise me on what do with this apparent identity crisis?

 

Thanks!

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Daniel E
April 2016

Re: Google+ identity crisis - Multiple pages with different names for the same business.

Top Contributor
# 3
Top Contributor

Hi @Daniel E

 

According to guidelines there should only be 1 business page per business location.

 

Yes, duplicates do hurt local pack positions.

 

The website lists name, logo and copywrite as : Vailes Heating and Air.  So this is the name I would stick with.

 

I going to list all, to recap:

 

3 What I would call Correctly named:

https://plus.google.com/u/0/102994698766395583619/about

https://plus.google.com/u/0/111125885918326520323/about

https://plus.google.com/u/0/115896482899818544246/about

 

2 that have been 404'd :

https://plus.google.com/104953707837500614304/about

https://plus.google.com/16545147927136991693/about

 

2 Duplicates of 2247 Jefferson location

https://plus.google.com/101389934831186574983/about

https://plus.google.com/102518112652514085349/about

 

 

I would delete the 2 duplicates at 2247. I is just another name ( vailes brothers inc ) and the other is a service of the business or old name and should not have a page.

 

Once deleted, contact business support to merge / mark as moved to the corresponding correct business page at 2247.

 

https://support.google.com/business/contactflow

 

To have the knowledge panel appear when someone searches vailes brother inc >> include this in your about us or contact us page. You could add it to your business description.

 

You could also use schema markup sameAs to denote the same name.



Tim Capper, Google My Business Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Find me on: Google+ | Twitter | Facebook | Linkedin
Tim operates a bespoke Local SEO Consultancy in the UK, Online Ownership

View solution in original post

Google+ identity crisis - Multiple pages with different names for the same business.

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

About 4 months ago I started working with this company: http://www.vailes.com/ to brand them with Vailes Heating and Air.  Their main office address and phone number is: 
2247 Jefferson Hwy
Fishersville, VA 22939

540-942-0198

 

Since then I have created Google+ pages for their 3 locations: (the top one being their main location)

https://plus.google.com/u/1/b/102994698766395583619/102994698766395583619?gmbpt=true&hl=en

https://plus.google.com/u/1/b/111125885918326520323/111125885918326520323?gmbpt=true&hl=en

https://plus.google.com/u/1/b/115896482899818544246/115896482899818544246?gmbpt=true&hl=en

 

As of today, someone in their office has informed me that they already had a Google+ page set up:

https://plus.google.com/u/2/b/104953707837500614304/104953707837500614304/about?gmbpt=true&pageId=10...

 

As well as separate pages for their other (Old) business names:

Vailes Custom Pools & Spas

https://plus.google.com/u/2/b/101389934831186574983/101389934831186574983/about?gmbpt=true&pageId=10...

Vailes Brothers Inc.

https://plus.google.com/u/2/b/102518112652514085349/102518112652514085349/about?gmbpt=true&pageId=10...

 

They also own the company name Master Plumbing and Pump Service with a corresponding Google+ page:

https://plus.google.com/u/2/b/116545147927136991693/116545147927136991693/about?gmbpt=true&pageId=11...

 

My client's main concern is that "Vailes Brothers" and "Master Plumbing and Pump" are two very famous names in their area and also very old companies that people still search for by name. They want to make sure that when someone does a search for either one of these, that the correct information comes up in search results. 

 

One: is it hurting our search results to have these other Google+ pages (vailes brothers and vailes pools and spas) even though they all direct to the website?

 

Two: if i delete the "Vailes Brothers Inc." page with it hurt the search results for people searching for Vailes Brothers Inc.  In other words I want customers that search for "Vailes Brothers" or "Master Plumbing and Pump" to still find us.

 

I don't want to mark those locations as "closed" since my client's main concern is making sure that their customers can still find them via "Vailes Brothers" "Vailes Pools and Spas" or "Master Plumbing and Pump.".

 

Can you advise me on what do with this apparent identity crisis?

 

Thanks!

 

Marked as Best Answer.
Solution
Accepted by topic author Daniel E
April 2016

Re: Google+ identity crisis - Multiple pages with different names for the same business.

Top Contributor
# 3
Top Contributor

Hi @Daniel E

 

According to guidelines there should only be 1 business page per business location.

 

Yes, duplicates do hurt local pack positions.

 

The website lists name, logo and copywrite as : Vailes Heating and Air.  So this is the name I would stick with.

 

I going to list all, to recap:

 

3 What I would call Correctly named:

https://plus.google.com/u/0/102994698766395583619/about

https://plus.google.com/u/0/111125885918326520323/about

https://plus.google.com/u/0/115896482899818544246/about

 

2 that have been 404'd :

https://plus.google.com/104953707837500614304/about

https://plus.google.com/16545147927136991693/about

 

2 Duplicates of 2247 Jefferson location

https://plus.google.com/101389934831186574983/about

https://plus.google.com/102518112652514085349/about

 

 

I would delete the 2 duplicates at 2247. I is just another name ( vailes brothers inc ) and the other is a service of the business or old name and should not have a page.

 

Once deleted, contact business support to merge / mark as moved to the corresponding correct business page at 2247.

 

https://support.google.com/business/contactflow

 

To have the knowledge panel appear when someone searches vailes brother inc >> include this in your about us or contact us page. You could add it to your business description.

 

You could also use schema markup sameAs to denote the same name.



Tim Capper, Google My Business Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Find me on: Google+ | Twitter | Facebook | Linkedin
Tim operates a bespoke Local SEO Consultancy in the UK, Online Ownership