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How can i get an SABs to rank in the local pack for local searches?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All,

 

Is there any advice on how to construct and GMB account to represent an SAB for local search? 

 

Considering that my client offers a breakdown service in the whole of the UK and has a single physical office address based in London, how should we approach GMB and appearing and competing in the local search pack and maps?

 

I have reviewed Googles own advice here https://productforums.google.com/forum/#!topic/map-maker/0-0wplytssg  but still there are articles that i have read that suggest that selecting a service area as the whole of the UK will not necessarily help you rank in the local pack or in maps. I have also read that it is not advised to set up multiple service areas for urban areas.

 

Whats the guidance here Google? Surely a national SAB should be able to compete with a local SAB in local results?

 

Thanks

 

Michael

1 Expert replyverified_user

Re: How can i get an SABs to rank in the local pack for local searches

Top Contributor
# 2
Top Contributor

@Mike R

 

Google doesn't like SABs covering big areas such as an entire country.

Your client should just create a brand page instead.

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Helmut Geissler, Google My Business Top Contributor   |  my G+ profile