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Hospital question

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# 1
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I am currently working with a client to get his one location listing locally in atlanta. He is an ENT doctor (allergist). The problem I am finding is that his business is spread out over multiple local cities but his phone number is the same (as it's a main business number). The problem with this is that when Google is crawling, the number comes up with multiple business names tied to it (branches of his ENT) and has multiple addresses. 

 

https://plus.google.com/+NorthsideAllergyAsthmaAtlanta/about

 

Above, is his listing. He also has 2 websites.

http://atlantaallergydoctor.com/

http://atlantaentdoctors.com/

 

I'm sure of how to approach this. Has anyone came up against this before?

 

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Marked as Best Answer.
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Accepted by topic author Kyle G
November 2015

Re: Hospital question

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# 10
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You are caught between a rock and a hard place.

If you go the change route its 6-12 months of pain and discipline. But in the end its better ranking.

If ranking is not an issue and Google isn't nuking the listings then not changing them is certainly a choice.

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Re: Hospital question

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# 2
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My problem is: I am NOT finding that the business is spread out over multiple local cities but his phone number is the same (at least not on my end if searching for the doctor. Would you mind providing a screenshot showing your findings Thank you
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Helmut Geissler, Google My Business Top Contributor   |  my G+ profile

Re: Hospital question

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# 3
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http://imgur.com/TyCA1KO

Hope this helps, Thanks again.

Re: Hospital question

[ Edited ]
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# 4
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Thanks @Kyle G

How did you search to get all this stuff listed and all with the same phone number?

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Helmut Geissler, Google My Business Top Contributor   |  my G+ profile

Re: Hospital question

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# 5
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Thanks a lot for getting back to me, its in brightlocal...i submit the business information and it will bring up any listings that has similar information, in this case it's either other doctors or other branches of the hospital. It's a really weird situation. If you look at the image below you'll notice that the hospital is located on two streets but directly across from each other.
http://imgur.com/DbAN0ge

Thanks again

Re: Hospital question

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# 6
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Since I unfortunately don't have an account for brightlocal.com I am bit at lost replicating the results you linked with http://imgur.com/TyCA1KO

 

I will ping few of my fellows TCs  asking them to take a closer look.

Please be patient until any of them chime in here.
Regards

ehg

 

 

_________________________________________________________________________
Helmut Geissler, Google My Business Top Contributor   |  my G+ profile

Re: Hospital question

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# 7
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ok so I've looked into a bit...the phone number is a call center number. My client has 2 different phone numbers both directing users to the same call center. On top of that he has several locations that use these call center numbers. Is there a way for google to notice call center numbers and not hurt rankings as multiple addresses use the same call number? Just curious.

Re: Hospital question

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# 8
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If the business wants to get full value from Google then
1)He needs to have an authoritative phone number and address for each location
2)Allow callers to directly access the location.
3)You as the SEO need to get all of the bad citations and erroneous ones that don't meet the above standards cleaned up and matching the authoritative listing for each location.

1) is for Google's machine to be able to understand and assign correct weight to each location
2) is to comply with Google's guidelines so that they do not run into problems. This can be done with most phone systems and a call center by a)creating a unique local number for each location and b)inserting a call tree that would give them a choice to speak with scheduling/billing at the central number but as a last choice allow them to ring through to the location
3)Is if you ever want to achieve deserved rank

The process I am recommending will be time consuming and require some internal adjustments. If the client didn't want to do it, I would NOT do the local stuff and move towards Adwords instead.

Re: Hospital question

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# 9
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HI Mike thanks for getting back to me. That's what I figured and have always been taught but seeing how they are mostly clinics and hospitals I feel like changing those numbers wouldn't be ideal....am i wrong?
Marked as Best Answer.
Solution
Accepted by topic author Kyle G
November 2015

Re: Hospital question

Top Contributor
# 10
Top Contributor
You are caught between a rock and a hard place.

If you go the change route its 6-12 months of pain and discipline. But in the end its better ranking.

If ranking is not an issue and Google isn't nuking the listings then not changing them is certainly a choice.