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why is my bill to high

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# 1
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my daily limit was 1,5, until 22.nov 5,41 eur then change for 3 eur
and now 24 eur...why? 3 day -19 eur????

1 Expert replyverified_user

why is my bill to high

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# 2
Top Contributor

Hi @Gabi G,


AdWords uses a billing curve based on your daily limit X 30.4 to maximize your performance. So, it can amp up to set a performance base and then tamper off. If you take your daily budget and multiply that by 30.4, that is the maximum you will be charged for the billing cycle. If Google spends more than that, they will not charge you for it. I recently had an account overspend for $700+ (some in the past for much more) and the amount simply drops off at the end of the billing cycle. The performance (clicks) and actions remain though. I just thank Google for the gift. Smiley Happy


Take a look at this info, which covers everything in detail. If we can help further, please just let us know. 


Kind Regards,



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