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why do some clicks cost more than others

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# 1
Visitor ✭ ✭ ✭

Re: why do some clicks cost more than others

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# 2
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Hi Kent,

 

I am not quite sure what you really mean. A costly click is the one that has high bid due to high competition which results in high CPC. I have seen keyword bid that goes upto $25. Please let me know if you meant to ask something else.

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Accepted by topic author kent p
September 2015

Re: why do some clicks cost more than others

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# 3
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You only pay in relationship with the ad rank of the bidder below you, as explained here from minute 6:30

Watch this video :

 

http://www.youtube.com/watch?v=a8qQXLby4PY