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was charged 75 cents for three clicks even though my budget is at 1.00

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# 1
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Why is that on one day I was charged 75 cents for three clicks but another day was charged 1.05 for three clicks on the same ad? if my budget is at 1.00 why would I be charged less? Not complaining but just curious.
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Accepted by rashu (Google Employee)
September 2015

Re: was charged 75 cents for three clicks even though my budget is at 1.00

[ Edited ]
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# 2
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Hey Offbeatbryce,

 

Each time your ad is triggered by a search query, your ad enters into what is called an ad auction, which helps determine your position & cost per click. Therefore, you may not pay the same amount for every click. This could be one reason why you paid $0.75 one day for three clicks & $1.05 on another day. 

 

There may not be enough search volume for your keywords, therefore you may not always hit $1.00. I would try to broaden your keyword targeting or add additional keywords as long as this makes sense for what you are trying to accomplish.

 

Take a look at some of these helpful artilces:

AdWords Auction

Actual Cost-Per-Click

Average Cost-Per-Click

Understanding Ad Position

 

Thanks,

 

BI

 

Re: was charged 75 cents for three clicks even though my budget is at 1.00

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# 3
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Oh Okay thanks. Guess I just must have misunderstood that. Smiley Happy