was charged 75 cents for three clicks even though my budget is at 1.00
Re: was charged 75 cents for three clicks even though my budget is at 1.00[ Edited ]
June 2012 - last edited June 2012
Each time your ad is triggered by a search query, your ad enters into what is called an ad auction, which helps determine your position & cost per click. Therefore, you may not pay the same amount for every click. This could be one reason why you paid $0.75 one day for three clicks & $1.05 on another day.
There may not be enough search volume for your keywords, therefore you may not always hit $1.00. I would try to broaden your keyword targeting or add additional keywords as long as this makes sense for what you are trying to accomplish.
Take a look at some of these helpful artilces: