Hi, i want to know how much i should pay for publish a webpage on google adwords. I know it is whatever my budget is, but i want to know whats is considerable good for the brand. it is a shoe brand named bed stu, and i want that the webpage appears on the top places.
You'll just have to experiment. If we knew what the correct formula was for every advertiser and site, we'd all be rich
Use the keyword planner (aka the keyword tool) to get an estimate of a CPC, for a given keyword (e.g the brand name). Also note, that if you do not own the brand name, you cannot use it in the ad-text.
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