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methods to block out competitors on your adwords campaign?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I would like to know, is there is any other method other than IP exclusion that can keep competitors from clicking on your ads? Maybe something like only allowing your ad to show up a selected amount on times for a certain IP address or perhaps sending your competitor a fraud warning? Basically, is there ANY method other than IP exclusion?? I ask because I'm about to start an adwords campaign and by the time I find out the IP address who knows how much money I've lost

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Marked as Best Answer.
Solution
Accepted by topic author Chayanne r
September 2015

Re: methods to block out competitors on your adwords campaign?

Top Contributor
# 2
Top Contributor
Google will filter out invalid clicks. They have systems in place to identify traffic that repeatedly clicks your ads from the same IP address https://support.google.com/adwords/answer/42995?hl=en

I however still suggest the IP address exclusion when possible.


Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
Did you find any helpful responses or answers to your query? If yes, please mark it as the 'Best Answer.'

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Chayanne r
September 2015

Re: methods to block out competitors on your adwords campaign?

Collaborator ✭ ✭ ✭
# 5
Collaborator ✭ ✭ ✭

Hello,

 

Read from here about remarketing :

 

https://support.google.com/adwords/answer/2453998?hl=en

 

And from here about excluding a remarketing list from a display ad group :

 

https://support.google.com/adwords/answer/2549058?hl=en

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Chayanne r
September 2015

Re: methods to block out competitors on your adwords campaign?

Top Contributor
# 2
Top Contributor
Google will filter out invalid clicks. They have systems in place to identify traffic that repeatedly clicks your ads from the same IP address https://support.google.com/adwords/answer/42995?hl=en

I however still suggest the IP address exclusion when possible.


Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
Did you find any helpful responses or answers to your query? If yes, please mark it as the 'Best Answer.'

Re: methods to block out competitors on your adwords campaign?

Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭

In some cases I use remarketing lists to block previous visitors from seeing the ads a second time, in Display and in Search. Using this method depends on how many conversions you have from returning visitors, because you would be blocking all returning traffic that can be identified through a browser cookie.

Re: methods to block out competitors on your adwords campaign?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
That sounds very interesting forgive my ignorance but, what exactly is remarketing lists and how is it used?
Marked as Best Answer.
Solution
Accepted by topic author Chayanne r
September 2015

Re: methods to block out competitors on your adwords campaign?

Collaborator ✭ ✭ ✭
# 5
Collaborator ✭ ✭ ✭

Hello,

 

Read from here about remarketing :

 

https://support.google.com/adwords/answer/2453998?hl=en

 

And from here about excluding a remarketing list from a display ad group :

 

https://support.google.com/adwords/answer/2549058?hl=en

Re: methods to block out competitors on your adwords campaign?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
adrian ive been reading and i see that remarketing helps for excluding audiences as a whole but i do not see how it prevents soeone from viewing your ad a second time around?

Re: methods to block out competitors on your adwords campaign?

Collaborator ✭ ✭ ✭
# 7
Collaborator ✭ ✭ ✭

From the point of view of a Display Network campaign : usually you pay for clicks (CPC bidding ) not impressions (CPM bidding) so if an user views your ad 2 times in a month you lose nothing, but you can lose some clicks if the person clicks once then finds your ads again several times and continues to click with no intention of purchasing.

 

From the point of view of a Search network campaign, you always pay per click so preventing previous "clickers" as in previous visitors , to receive impressions of your ads means that you will minimize the number of clicks from the same person .

In a search network campaign you lose very little in terms of CTR rate if a competitor keeps loading Ads from one of your keywords without clicking. After all if it is a competitor it is not logic for him to generate just impressions because he appears with ads on the same keyword as you and he will lower his CTR also.