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google error for all customers?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭



My total adwords cost approx$350 

but when i individually total my cpc it comes to approx$150

wheres the other $200 coming from for 1month


Where does my other costs from as my bid stratagy is cpc  not for impressions


thanks forf anyone that can help

1 Expert replyverified_user

Re: google error for all customers?

Rising Star
# 2
Rising Star

Good morning.


Have you checked the settings for your campaign?  If you're advertising on both the Search and Display networks, then clicks on the Display network may be where the rest of the money is being spent.


Since the Display network does not serve ads based on keyword match, there is no keyword-by-keyword cost. You can see Display network costs at the Ad Group (or Campaign) level.


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