google error for all customers?
My total adwords cost approx$350
but when i individually total my cpc it comes to approx$150
wheres the other $200 coming from for 1month
Where does my other costs from as my bid stratagy is cpc not for impressions
thanks forf anyone that can help
Re: google error for all customers?
Have you checked the settings for your campaign? If you're advertising on both the Search and Display networks, then clicks on the Display network may be where the rest of the money is being spent.
Since the Display network does not serve ads based on keyword match, there is no keyword-by-keyword cost. You can see Display network costs at the Ad Group (or Campaign) level.
Google AdWords Top Contributor