AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
2.5K members online now
2.5K members online now
Find out more about Google Ads billing options, forms of payment, and promotional codes
Guide Me
star_border
Reply

charges for click throughs that have never occured

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

you are charging me for visits to my site that have never occured

Re: charges for click throughs that have never occured

Badged Google Partner
# 2
Badged Google Partner

A click on an ad is not a visit to the website. The user could have abandoned the site after the click. If for example, the page load time was too long, and the user didn't want to wait.

 

http://support.google.com/analytics/bin/answer.py?hl=en&answer=1257084

Tom