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billing

I B
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# 1
I B
Visitor ✭ ✭ ✭

Do keywords get charged for all the Total - Display Network and not just all of the keywords that were clicked ?

 

If so is there away to only get charged when a keyword is clicked?

 

Thanks

Re: billing

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# 2
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Hi there,

I'm not quite sure I understand what you're saying but if you're asking whether you get charged when your ad is clicked or when it's viewed, then the answer would be that you have two bidding models. CPM (what you pay for 1,000 impression) and CPC (what you pay per click). You can choose either bidding model depending on where your ads are showing and your goals.

More information about CPM (you pay for each 1,000 "views") bidding can be found here:
https://support.google.com/adwords/answer/2630842?hl=en

More information about CPC (you pay for each click on your ad) bidding can be found here:
https://support.google.com/adwords/answer/2630842?hl=en