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Why is my cost higher than my daily budget?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
My daily budget was $0.71 but it shows the cost for one day of serving is $50 why is that?
1 Expert replyverified_user

Re: Why is my cost higher than my daily budget?

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
When your ads are shown more often, your total daily cost might be up to 20% more than your average daily budget. However, you won't be charged more than your average daily budget multiplied by the average number of days in a month (30.4).

Note that sometimes your daily costs might exceed the 120% cap. However, you'll still only be charged for the 20% over your daily budget. For example, if your daily budget is US$0.71, and you've accumulated US$1.10 in costs on a given day, you'll only be charged US$0.85 per day. The remaining $0.25 is returned to you as an overdelivery credit, which you can see in your transaction history.

Re: Why is my cost higher than my daily budget?

Top Contributor
# 3
Top Contributor
Double check your daily budget. It seems that you misplaced the decimal point.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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