AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
4.7K members online now
4.7K members online now
Find out more about Google Ads billing options, forms of payment, and promotional codes
Guide Me
star_border
Reply

Why is my cost higher than my budget?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

So i just tried to promote my video on youtube by google adwords. I set up the daily budget at $1 but the total cost is $756. Can anyone tell me what it is because i donot want to pay that much to promote a video. Thanks

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Huy V
September 2015

Re: daily budget and total cost

Top Contributor
# 2
Top Contributor

Hi Huy, welcome to the Community.

 

Occasionally YouTube video Ads can report a very high cost/number of impressions but this cost won't be charged to you if your budget has always been $1 per day.  It's important that it has always been $1 per day because if you had set it higher, perhaps even only for a short time, those impressions on your Ads may have happened when the budget was higher.

 

If your budget always has been low, you should find that what you're actually billed is only what you set your budget to.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Huy V
September 2015

Re: daily budget and total cost

Top Contributor
# 2
Top Contributor

Hi Huy, welcome to the Community.

 

Occasionally YouTube video Ads can report a very high cost/number of impressions but this cost won't be charged to you if your budget has always been $1 per day.  It's important that it has always been $1 per day because if you had set it higher, perhaps even only for a short time, those impressions on your Ads may have happened when the budget was higher.

 

If your budget always has been low, you should find that what you're actually billed is only what you set your budget to.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: daily budget and total cost

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
My goodness, thank you for this answer I almost had a heart palpitation.

Re: daily budget and total cost

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Oh my god, I had to research all over the place to get an answer. I had my budget to 1 dollar also, and now it says that I have to pay over 220 dollars. I was so confused.

Re: daily budget and total cost

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Im not about to trust some faceless multinational corporation with my credit card details. I got hit for $131.58 on the first day of a $2- campaign. Today I went to the bank and froze my credit card until I hear back for Google Adwords about this unauthorised charge. What the pluck is going on??????

Re: Why is my cost higher than my budget?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Did you ever get charged?

Why is my cost higher than my budget?

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

I have a similar situation as well. My budget was $5 per day and I looked at the total cost this morning and it says 1720.54. I panicked and set my budget to $1 instead and paused the campaign. After reading your response, I'm assuming that that isn't the amount I owe, right? Because I checked my current balance and it says I owe $6. I'm utterly confused. Help?