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Why is google ads charging me so much money

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi i run a mountaineering and adventure company called SerenVentures in the uk North Wales. my google ads account paymnts have increased by about 60% and i have noticed that google ads have taken out the same amount out of my account more han 3 times in the same month. i have questioned the bank about thi and they have said it ws google who requested the payments.

My current bill for this month is £157.50p which is a lot.  WHY SO MUCH????


Please help


Many thanks,


Andy Jones

1 Expert replyverified_user

Re: Why is google ads charging me so much money

Top Contributor
# 2
Top Contributor

HI Andy,


You can control your spending in various ways. E.g. if you run a CPC campaign you can set your max CPC values for the keywords which are also called your bids. Google will never charge you more for a click than that. In addition you can also set your daily budgets for each of your campaigns. At the end of the month you'll find Google has made lots of efforts so you don't spend more on an average day of the month.


If you have failed to focus your attention on the above controls it's high time you do now.