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Why do I need banking information just to use keyword too?

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# 1
Visitor ✭ ✭ ✭

Why do I need to give google banking information just to use keyword tool?

1 Expert replyverified_user

Re: Why do I need banking information just to use keyword too?

Top Contributor
# 2
Top Contributor

To put it simply... Google wants the keyword planner (formally known as the keyword tool) to be available only to advertisers, promoting real business, and  not to offer it  as an open research tool / sandbox (for everyone).

That's why the "open version" which was used to be a (free) research tool, available to all, was incorporated  into the Adwords UI.
You could argue  against, and probably with  valid arguments. However, the bottom line: Google decided to offer the tool only once an account is properly set. (In Google view, this is an indication of a  real advertiser having an intent to promote a real business).

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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