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Why do I get charged 2 clicks for 1 impression?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Why do I get charged 2 clicks for 1 impression?

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author markhorrocks
September 2015

Re: Why do I get charged 2 clicks for 1 impression?

Top Contributor
# 2
Top Contributor

Hi Markhorrocks,

 

Welcome to the community...!

 

I have seen such data appearing on adwords interface many times.

 

This normally happens because of the delay in proper data updation to the adwords interface.

 

Normally this data will be get corrected after the complete data update (normally 24Hrs)

 

How old is your data? (Is it more than 24hrs old?)

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author markhorrocks
September 2015

Re: Why do I get charged 2 clicks for 1 impression?

Top Contributor
# 2
Top Contributor

Hi Markhorrocks,

 

Welcome to the community...!

 

I have seen such data appearing on adwords interface many times.

 

This normally happens because of the delay in proper data updation to the adwords interface.

 

Normally this data will be get corrected after the complete data update (normally 24Hrs)

 

How old is your data? (Is it more than 24hrs old?)

Re: Why do I get charged 2 clicks for 1 impression?

Participant ✭ ✭ ☆
# 3
Participant ✭ ✭ ☆

Hello markhorrocks, 

 

Welcome to adwords community, 

 I completely understand you saw something different however please know, the reports that you see in your account are not in real time. Clicks are updated about every hour, while impressions are updated every few hours. So, it's possible that the number of clicks displayed in your reports will exceed the number of impressions, until your reports are completely updated.

Re: Why do I get charged 2 clicks for 1 impression?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Google states that we "won’t be charged for more than two clicks per ad impression". (https://support.google.com/adwords/answer/2375499?hl=en-GB)

 

So why would we ever be charged for more than one click per impression - not two?