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Why campaign gets slow during the end of budget?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have daily Budget of INR 3000 & Usually pay Rs 25000 in 8 days. But i noticed when i pay my ads performing good for some few days & when it reached Rs 5000, the performance goes down? Why it happen so? I want to pay once the budget get spend to know how many leads or conversion i got from my last payment?

1 Expert replyverified_user

Re: Why campaign gets slow during the end of budget?

Top Contributor
# 2
Top Contributor

Hi Sterco,


It sounds like Google is trying to balance your budget so that it lasts over a longer period of time; when you set a daily budget it also gets put into a monthly calculation as you can read here. If you want your ads to show 100% of the time without traffic being throttled then you can set the ad delivery method to "accelerated", there is more information on this here.

ScottyD, AdWords Top Contributor
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