AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
4.2K members online now
4.2K members online now
Find out more about Google Ads billing options, forms of payment, and promotional codes
Guide Me
star_border
Reply

What is the average cost that the advertisers pay for a click through

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I realize that this is like asking how long is a piece of string, but at a macro level across the US, Canada, and Mexico, what do advertisers pay for a click through?  I have a knowledgeable advertiser wanting to me sell him click throughs at $.05.  He says is traffic is large, he will up the rate.  But to me, a nickel is way below any averages I can find online.  Any help would be appreciated!

 

Walt P

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: What is the average cost that the advertisers pay for a click thro

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Walt,
It will vary by geography, by Keyword, by Vertical, by time of day, by day, etc. - not an easy question to answer. The best way to answer that question is to suggest you use Google's Keyword Planner Tool. This will give you CPC estimates for your exact Keywords, and you can also select filters, such as geographic settings, in order to get a good estimate for what CPCs might be.
http://adwords.google.com/ko/KeywordPlanner/Home

And finally, I agree with you - a nickel sounds very low, especially for any competitive Keywords, that have a large search volume.

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: What is the average cost that the advertisers pay for a click thro

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Walt,
It will vary by geography, by Keyword, by Vertical, by time of day, by day, etc. - not an easy question to answer. The best way to answer that question is to suggest you use Google's Keyword Planner Tool. This will give you CPC estimates for your exact Keywords, and you can also select filters, such as geographic settings, in order to get a good estimate for what CPCs might be.
http://adwords.google.com/ko/KeywordPlanner/Home

And finally, I agree with you - a nickel sounds very low, especially for any competitive Keywords, that have a large search volume.