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Setting Budgets

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# 1
Visitor ✭ ✭ ✭

I want to control my budgets. I want to set a monthly budget - across all ads, but i don't know where to go to set that up.

1 Expert replyverified_user

Setting Budgets

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi Leon,

 

You set a monthly budget by setting the daily budget of each campaign and multiplying by 30.4.

 

Take a look at the link and then let us know any questions you have.

 

Kind Regards,

 

James 

_________________________________________________________
Google AdWords Top Contributor | Google Partner | GYBO | Local Guide | My Profile


 


 


 

Setting Budgets

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

The daily budget has a minimum setting - i don't want to spend the min. on  1 ad - see, if i wanted to spend less than the "recommended minimum" i can't so my daily or monthly budgets is really not controlled by me its preset by the min. required pay per click rate. Say i want to spend no more than $2.00 per click for an ad. But the min per click is $2.50 - this effects my daily budget for this ad, hence my monthly budget for that same ad.

Setting Budgets

Top Contributor
# 4
Top Contributor

Hi Leon,

 

Your cost per click is not derived or controlled on the ad level, but per the keyword clicked on. And you can set the maximum default cost per click per ad group, which in your case would be $2.00, and this will limit any cost per click on any ad (keyword).

 

Please note that depending on your industry, quality score, daily budget and other factors, setting a $2.00 per click may not generate much traffic. If you set a $4.00 daily budget and a $2.00 max cost per click... and a competitor in the same auction is bidding $4.00 for top placement, you are severely limiting your own actions. Regardless, you can tell the system that you only want to spend X amount daily, X amount for a click on X keyword and A amount for the max cost per click for the ad group.... and the results will be what they are, which varies greatly for each of us. In some industries (and campaigns), I spend $9.85 per click and others I spend $0.15 per click.     

 

You should spend some time reading more about Budgets & Bids for AdWords. This will provide valuable information that will guide in your campaign operations.

 

Kind Regards,

 

James

_________________________________________________________
Google AdWords Top Contributor | Google Partner | GYBO | Local Guide | My Profile