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Search Term Report Foreign Terms.

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

When I check the Search Terms report, many of the search terms are in foreign languages. 

The language is set to English and the Region is set to the United States. 

Targeting is set to people in my targeted location. (United States)

Exclusion is set to people in my excluded location (Basically any country outside my targeted location)

Why would I be seeing foreign terms in my detail report?

Also if anyone knows how to stop this from happening that would be greatly appreciated.

Thank you Stephen

1 Expert replyverified_user

Re: Search Term Report Foreign Terms.

Top Contributor
# 2
Top Contributor

This is interesting, since Adwords does not translate search terms. The search term is matched to a keywords which then take part in an auction and  triggers the ad (if wins)
Could you give an example?
Do you have any keywords in foreign languages, on your keywords list?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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