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Questions on daily caps.

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# 1
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I am wondering if I set my cap at lets say at $5.00/day, and one day the amount of clicks only total to $1.00, would the remaining $4.00, be rolled over to the following day allowing an allowance of $9.00, or is it just $5.00 every day regardless of the amount of clicks?

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Questions on daily caps.

[ Edited ]
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# 2
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No, your budget would not rollover - it would be $5.00 daily (on average) regardless of click volume. But Google might exceed your daily budget by a maximum of 20% on some days.

 

That said, your monthly bill will never go overboard.

 

If your daily budget is $5 in a month with 30 days, Google will charge you a maximum of $150 for that month, not more.

 

See source: http://support.google.com/adwords/bin/answer.py?hl=en&answer=6312

 

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Neil Krishnan | neiljkrishnan@gmail.com