Questions on daily caps.
I am wondering if I set my cap at lets say at $5.00/day, and one day the amount of clicks only total to $1.00, would the remaining $4.00, be rolled over to the following day allowing an allowance of $9.00, or is it just $5.00 every day regardless of the amount of clicks?
Re: Questions on daily caps.[ Edited ]
June 2012 - last edited June 2012
No, your budget would not rollover - it would be $5.00 daily (on average) regardless of click volume. But Google might exceed your daily budget by a maximum of 20% on some days.
That said, your monthly bill will never go overboard.
If your daily budget is $5 in a month with 30 days, Google will charge you a maximum of $150 for that month, not more.
Neil Krishnan | firstname.lastname@example.org