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Question on daily budget, cost and transactions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

What does the statement, "cost won't exceed the daily budget *30.4 mean?

 

Is this the cost at the end of the month or for the day on which 20%/more could be added on a well performing ad.

1 Expert replyverified_user

Re: Question on daily budget, cost and transactions

Top Contributor
# 2
Top Contributor

Hi @Mercy K it's the cost per month, assuming there have been no changes to the daily budget within that month.  There's more detail here:

 

https://support.google.com/adwords/answer/2375423

 

(scroll down to the heading About the monthly charging limit).

 

Jon

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