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Question on daily budget, cost and transactions

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# 1
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What does the statement, "cost won't exceed the daily budget *30.4 mean?


Is this the cost at the end of the month or for the day on which 20%/more could be added on a well performing ad.

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Re: Question on daily budget, cost and transactions

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# 2
Top Contributor

Hi @Mercy K it's the cost per month, assuming there have been no changes to the daily budget within that month.  There's more detail here:


(scroll down to the heading About the monthly charging limit).



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