Question about daily budget and CPI
Re: Question about daily budget and CPI[ Edited ]
May 2016 - last edited May 2016
If you meant Cost per Install by CPI and hoping you might be having universal app campaign type then adwords will try to manage the bid to give a conversion(install) within $1.
But everything depends on the account history and some conversions(install) may cost higher or lower than your target value.
So, you can get less or more than 50 conversions for a budget of $50 as another factor may alter the number that is your cost may exceed than the daily budget -$50.
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