AdWords
7.1K members online now
7.1K members online now
Find out more about AdWords billing options, forms of payment, and promotional codes
Guide Me
star_border
Reply

Pay Per Lead campaign google adwords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Can I run any Pay Per Lead campaign on Google Adwords??? I want to pay if there is a lead for my website???

1 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
July 2016

Re: Pay Per Lead campaign google adwords

Top Contributor
# 2
Top Contributor
Hi Ranjan,
Not anymore I'm afraid. This used to be an option a long time ago.

The closest you'll get now is Target CPA bidding. You can find out more here:
https://support.google.com/adwords/answer/6268632?hl=en

Please note that THIS IS STILL CPC BIDDING, it's just that AdWords will automatically adjust your CPC bids based on previous conversion data to try to get your lead price to the price to the target price that you set.

If you have a high volume of lead conversions already, this feature is VERY effective. If you've less than 30 a month, it won't be much use. If you have less than 15 per month (in any given campaign, not account wide), you can't use this feature at all.

Let me know if you have any questions.

Re: Pay Per Lead campaign google adwords

Participant ✭ ☆ ☆
# 3
Participant ✭ ☆ ☆
Hi Ranjan,

Yes, You can run Target CPA Lead campaign but i will recommend to run first CPC campaign and once you have enough conversion data then you can easily apply Target CPA bidding method.

Read more about Target CPA - https://support.google.com/adwords/answer/6268632?hl=en

CPC Bidding Method - https://support.google.com/adwords/answer/2464960?hl=en

Thanks,
Anand