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No money to pay Google adwords debt

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# 1
Visitor ✭ ✭ ✭

In my Google adwords accounts, I just needed to get started with a sale or two and then  keep adding cash. Then all I had is $20 in my bank as a poor starter and actually added that in my adwords account then started my campaigns. 

 

Then I went to sleep hoping that I will make atleast one online sale which would make me afford to continue my campaigns. Then when I work up later after 2 days, I found that Google needed me to pay an extra over $600.

 

Then I checked on my sales and found no one had even signed up for my free trials or even downloaded the software I was selling on my website. As poor as I am, what would be the solution?

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Re: No money to pay Google adwords debt

Community Manager
# 2
Community Manager
Hi Brian,

Thanks for your post.

I have a couple recommendations for you:
(1) If you have a certain amount of money to spend on AdWords, make sure the daily budget you have set for the campaign reflects that. You don't want to set your budget too high. Here's some information on setting your budget: https://support.google.com/adwords/answer/3207162?hl=en
(2) It sounds like you have a very specific conversion that you're wanting users to complete (the free trial), so you should set up conversion tracking to measure that. The reason why I recommend that is because then you can make optimization decisions (and budget/bid decisions) based on what is actually converting and bringing you business. Here's more information on measuring sales and conversions (https://support.google.com/adwords/answer/1722068?hl=en) and here's how to set up conversion tracking (https://support.google.com/adwords/answer/1722054)

Hope that helps!

Re: No money to pay Google adwords debt

Community Manager
# 3
Community Manager
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