Lifetime Budget Overspend[ Edited ]
November 2012 - last edited November 2012
I understand that spend may surpass daily budget limitations depending on performance, but has anyone experienced this with lifetime budget settings?
I am seeing around a 1.3% overspend
Thanks in advance
Re: Lifetime Budget Overspend
First of all I am unclear on what you exactly mean by lifetime budget settings?
Now in case you have standard settings and there are no advanced features being used in your campaign, then as per Google notes your monthly charging limit is someting like this:
While the cost of your campaign can be 20% above your daily budget on any given day, AdWords uses a monthly charging limit. As long as your budget is consistent for an entire month, you won't be charged more than your daily budget multiplied by the average number of days in a month, which is 365 days in a year ÷ 12 months or 30.4 days/month.
Now the exceptions to everytime your daily budget might see an uplift can be your bid multiplier settings, enhanced CPC or eCPC, some automated rule which increase the bids or budget during some particular time or day etc...
Hope that helps!