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If I delete an ad that isn't the most successful, then add a new ad...will that effect my cost?

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# 1
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If I delete an ad that isn't the most successful, then add a new ad...will that effect my cost?

Re: If I delete an ad that isn't the most successful, then add a new ad...will that effect my cost?

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# 2
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Hi Mesh,

 

Simply deleting & adding ads will not effect your cost. However, the performance of the old vs new ad could bring in more/less clicks, which would then effect your costs because you are either generating more clicks or less.

 

Does this make sense?

 

It might help to read up on Quality Score if you're not familiar with this. 

 

Hope this helps.

 

Thanks,

 

BI