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I want to change my payment from CPC to CPM, how can I do that

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# 1
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 please advice i details??

2 Expert replyverified_user

Re: I want to change my payment from CPC to CPM, how can I do that

Top Contributor
# 2
Top Contributor
Hi iproperty,

You can change your bidding strategy from CPC to CPM.

keep in mind CPM bidding is only available for the following campaign types:

"Display Network only - All features"
"Display Network only - Remarketing"

Steps to change your bid strategy

Sign in to your AdWords account
In the Campaigns list, click the campaign name.
Select the Settings tab.
Click Edit next to the bid strategy.
Select your new bid strategy.
Click Save

Find more information in the links below.

https://support.google.com/adwords/answer/2472725

https://support.google.com/adwords/answer/2459326?hl=en

Hope this helps,

Deepak

Re: I want to change my payment from CPC to CPM, how can I do that

Top Contributor
# 3
Top Contributor

Hello,

 

Just a small addition to what Deepak said above, it's not actually a payment method, it's a bidding methodology provided by AdWords which can be used for Display Network only. 

 

For Google Search network, you can either use CPC or automated bidding or other flexible bidding strategies provided.

 

Here's a quick comparison between CPC and CPM bidding method and details around CPM bidding: 

https://support.google.com/adwords/answer/2630842?hl=en

 

Pankaj