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I am seeing huge increase in clicks. Charges are much higher but no no change in number of calls

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am seeing huge increase in clicks. Billing charges are times higher but no no change in number of calls we receive. Please help!

1 Expert replyverified_user

Re: I am seeing huge increase in clicks. Charges are much higher but no no change in number of calls

Top Contributor
# 2
Top Contributor

Hi Toledo,

 

There is always some natural variation in the number of clicks you receive. If the rise you experience is much higher than it reasonably could be chances are there is a new leakage. You're advised to do some micro analysis to identify where the bleeding is and get rid of it. You may want to apply various kinds of segmentations of your stats to this end. The details of what you should specifically do depend on the structure of your particular campaign.

 

Best,

Lakatos