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How trustworthy is CPA being calculated / billed?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

How trustworthy is cost-per-aquisition or CPA being calculated / billed? How google adwords going to track each successful conversion? In any way, where a unsuccessful conversion occured (click on the link, about to purchase the product but exit at checkout or unsuccessful checkout). How will this be counter by google? Smiley Indifferent

1 Expert replyverified_user

Re: How trustworthy is CPA being calculated / billed?

Google Employee
# 2
Google Employee

Hi xylon,

 

If your referring to invalid clicks, Google trys to automatically filter them from reports and ensure that advertisers are not charged for those clicks - in other words they try to ensure that advertisers are not charged for those clicks in the first place. If however an advertiser is charged for invalid clicks, Google will re-credit the advertisers' account. 

 

You can click here to go to a Google AdWords invalid clicks troubleshooter.

 

There are also a couple of articles here and here which you may find helpful.

Re: How trustworthy is CPA being calculated / billed?

Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭

In addition to the great advice received about invalid clicks, I interpret your concern about how conversions are recorded : 

 

"In any way, where a unsuccessful conversion occured (click on the link, about to purchase the product but exit at checkout or unsuccessful checkout). How will this be counter by google?"

 

Google will record conversions from the pages where you placed the code. In a normal situation you would place the conversion code on the Thank you page that is loaded in the browser only after the successful checkout. So in your example a conversion should not be counted for CPA.