AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

4.7K members online now
4.7K members online now
Find out more about Google Ads billing options, forms of payment, and promotional codes
Guide Me

How the Adwords cost the advertisers?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

How the Adwords cost the advertisers? Suppose my daily budget is $10 and my bid is $2. Ho can I know I have reached my daily limit

1 Expert replyverified_user

Re: How the Adwords cost the advertisers?

Top Contributor
# 2
Top Contributor
You can track the spend in the user interface - you can see the impressions, clicks, cost per click and total cost for each time period - if you select "Today" then you will be able to see how much has been spent so far...

Remember that Google will spend up to 120% of your daily budget on any single day so they might spend $12 one day in your case, but they will adjust this so as not spend more than 30.4x your daily budget over the month.

Why 30.4? Because Google are engineers and 30.4 is the average number of days in a month....