How is the cost for media impressions calculated
Re: How is the cost for media impressions calculated
Hi Blake G,
While you can do CPM (cost per thousand impressions) on our Display Network, if you want to advertise on the Search Network and/or the Display Network, a lot of advertisers use CPC bidding, where you pay when someone clicks on your ad.
To understand the intricacies of the auction and how CPM and CPC work, check out this article.
Hope that helps!