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How do I put a cap on cost of my Adwords?

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# 1
Visitor ✭ ✭ ✭

I thought I had a cap of £50 on my Adwords account but it looks like my next bill will be £70 - anyone able to tell me how I can cap the amount so I know what to budget?

Thank you

AnneMarie

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: How do I put a cap on cost of my Adwords?

[ Edited ]
Top Contributor
# 2
Top Contributor

Hello AnneMarie,

 

Welcome to the community.

 

How often do you want that cap to occur? If you set a daily budget of £50 then sometimes it will exceed this but over a 30 day period AdWords will balance this so that you will have paid an average of £50 a day.

 

You can get a more in-depth explanation of this here.


ScottyD, AdWords Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: How do I put a cap on cost of my Adwords?

[ Edited ]
Top Contributor
# 2
Top Contributor

Hello AnneMarie,

 

Welcome to the community.

 

How often do you want that cap to occur? If you set a daily budget of £50 then sometimes it will exceed this but over a 30 day period AdWords will balance this so that you will have paid an average of £50 a day.

 

You can get a more in-depth explanation of this here.


ScottyD, AdWords Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.