How do I put a cap on cost of my Adwords?
I thought I had a cap of £50 on my Adwords account but it looks like my next bill will be £70 - anyone able to tell me how I can cap the amount so I know what to budget?
Re: How do I put a cap on cost of my Adwords?[ Edited ]
February 2013 - last edited February 2013
Welcome to the community.
How often do you want that cap to occur? If you set a daily budget of £50 then sometimes it will exceed this but over a 30 day period AdWords will balance this so that you will have paid an average of £50 a day.
You can get a more in-depth explanation of this here.
ScottyD, AdWords Top Contributor
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