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How do I know how I will be paying for my adwor campaign?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm new to all this and I'm just confused in what I am paying for my campaign. The "cost" doesn't match my billing statement. What exactly am I paying for? Am I paying for the End Balance? Or the "Cost" which shows on the campaign spreadsheet?

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1 Expert replyverified_user
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Accepted by topic author England I
January 2017

How do I know how I will be paying for my adwor campaign?

Top Contributor
# 2
Top Contributor

Hi @England I,

 

As a matter of fact, at the moment when payment is effected you are paying the amounts in the Debit($) column. The reason is specified in the Description column.

 

The Cost column appears in one of your performance tables, is segmented by campaigns, or ad groups etc and probably refers to your performance across multiple days.

 

Best,

Lakatos

 

 

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Marked as Best Answer.
Solution
Accepted by topic author England I
January 2017

How do I know how I will be paying for my adwor campaign?

Top Contributor
# 2
Top Contributor

Hi @England I,

 

As a matter of fact, at the moment when payment is effected you are paying the amounts in the Debit($) column. The reason is specified in the Description column.

 

The Cost column appears in one of your performance tables, is segmented by campaigns, or ad groups etc and probably refers to your performance across multiple days.

 

Best,

Lakatos

 

 

How do I know how I will be paying for my adwor campaign?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you sir. That was very clear and helpful.