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How can i be billed £200 in one month when i set a limit of £140.00?

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# 1
Visitor ✭ ✭ ✭

I set up a campaign under 2 catagories using adwords express, and set a limit of £70.00 for each per month, yet last month I was charged £200.00!

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Marked as Best Answer.
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Accepted by Mini-CM (Community Manager)
September 2015

Re: How can i be billed £200 in one month when i set a limit of £140.00?

Top Contributor
# 2
Top Contributor

Hello and welcome,

 

As per Google, there is a term called Overdelivery which means that on an average an advertiser can be charged upto 20% more than the daily budget which you have set.

 

Read this article for more details explaining why sometimes your daily budget can cost higher than what you have set:-

http://support.google.com/adwords/answer/2375423

 

Hope that helps!

Pankaj

View solution in original post

Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
September 2015

Re: How can i be billed £200 in one month when i set a limit of £140.00?

Top Contributor
# 2
Top Contributor

Hello and welcome,

 

As per Google, there is a term called Overdelivery which means that on an average an advertiser can be charged upto 20% more than the daily budget which you have set.

 

Read this article for more details explaining why sometimes your daily budget can cost higher than what you have set:-

http://support.google.com/adwords/answer/2375423

 

Hope that helps!

Pankaj