AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
4.2K members online now
4.2K members online now
Find out more about Google Ads billing options, forms of payment, and promotional codes
Guide Me
star_border
Reply

How am I billed for Instream ads?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Cost per click? Cost per ad watched all the way through? Please give me details on this.

 

Thanks!

Re: How am I billed for Instream ads?

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆

Hello AlixCamp, 

 

Cost-per-click (CPC) bidding means that you pay for each click on your ads. You set CPC bids to tell Google how much you're willing to pay for each click.For more information Go with this Link. 

https://support.google.com/adwords/answer/116495?hl=en

 

Cost-per-impression(CPM)you bid for your ad based on how often it appears on the Google Display Network. You set the max amount you want to pay for ads, whether they're clicked or not. For more information Go with this link 

https://support.google.com/adwords/answer/2630842?hl=en

 

Hope it helps you.