I am new to AdWords. My current balance is £80.17 and I put daily budget £5.00.
so, Do I need to pay this 72.81 to google adwords? If I pay this, how can I earn that money again?
and this 72.81 pay again to campaigns
Can you please help me on this?
Thanks for posting to the Community. The way billing and payment work in AdWords is that you are billed on a per-click basis. Your daily budget (£5.00, in your case) is the cap you set on the maximum amount you want to spend per-day on AdWords.
We don't have access to your account from this forum, so I can't help with your account specifics. But if you owe a balance and need to pay it in order to continue advertising, you will be able to log into your account and see that message across the top of your screen. Do you see a notification like that in your account? And if so, what does it tell you to do?