HOW ACCURATE IS CLICK REPORT
ACCORDING TO MY GOOGLE AD WORDS REPORT, i HAVE RECEIVED 234 click on my ads since Sunday Sept 15th thru thurs, sept 19th at 9am
I have not received a single phone call from my ads.
Considering I'm in the boat business, I find it hard to believe I've gotten that many clicks in my area in September.
Re: HOW ACCURATE IS CLICK REPORT
The clicks recorded by Google are certified by Media Rating Council (MRC). You can read more about it here:
Is there a chance that you are running ads on Google search and Google Display network combined? You can check that by going into the campaign settings.
I would like to add here that measuring success rate in only 4-5 days is not the right approach towards Adwords. You need to understand how advertising works here. It takes little time to build up the momentum, when you can start thinking about leads or phone calls. You should first concentrate on getting the relevant traffic towards your site. Once you have the relevant traffic, then there is definite hope of getting good business.
Hope this helps!