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Google is charging more than my max CPC for certain keywords?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

It seems as though this question gets asked frequently but I cant find an answer to my specific problem.

 

In one of my ad groups there are a number of keywords that get charged more than the Max CPC. I have no bid adjustments running for location, device, time of day etc etc.

 

One of my keywords the max cpc is £2.50 but the Avg CPC is £3.19

 

The account currency is UK pounds but the campaign is targeting Germany which is Euros, could this be the issue?

 

thanks

Eddy

 

3 Expert replyverified_user
1 ACCEPTED SOLUTION

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Accepted by MosheTLV (Top Contributor)
January 2017

Google is charging more than my max CPC for certain keywords?

Top Contributor
# 5
Top Contributor

Are you using Enhanced CPC? If you are the system can bid up to 30% above your max bid... which at 2.5 would be 3.25

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Google is charging more than my max CPC for certain keywords?

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆

HI Eddy,

 

Are you using any other kind of auto bidding options.

 

Regards,

Manish

Google is charging more than my max CPC for certain keywords?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Manish, which other auto bidding options could there be? I have not bid adj on devices, time of day, location and I'm not running enhanced cpcs... have I missed any other auto bids

 

thanks

eddy

 

Google is charging more than my max CPC for certain keywords?

Top Contributor
# 4
Top Contributor

 Please double check;

You will not be charged more than the max CPC

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
January 2017

Google is charging more than my max CPC for certain keywords?

Top Contributor
# 5
Top Contributor

Are you using Enhanced CPC? If you are the system can bid up to 30% above your max bid... which at 2.5 would be 3.25

Google is charging more than my max CPC for certain keywords?

Rising Star
# 6
Rising Star

Have you checked the change history to see if your bids were different previously? Even if you don't expect to see anything there, it is worth a look.