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Google Adwords

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We ran 9 campaigns on Google Ad Words each campaign costed around 53 USD per day which equals total amount of 480 USD per day for all 9 campaigns...the amount consumed shown on the Ad Words is around 2399 USD lifetime however the problem is we received deduction sms of 533 USD everyday and a total of 6399 USD for these 9 campaigns.
Kindly help why is so much variations in the deduction in the amount.
Thanks

1 Expert replyverified_user

Google Adwords

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Anyone consistently overbilled with Google Adwords?  Our account was limited to $479 payments. I think it is an error with google- since it clearly didn't obey our budget constraints.  This is the second time this has occurred. They are taking zero responsibility. Anyone else have these issues?

Google Adwords

Top Contributor
# 3
Top Contributor

Up to 120% of your campaign's daily budget can be used to show your ads on certain days of the week or certain times of the month based on fluctuations in traffic – but not more than you spend on your campaigns each month

 

Full explanation here:

https://support.google.com/adwords/answer/2375423?hl=en-AU