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Erratic billing

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# 1
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I have been running a Universal App Campaign for app installs for a couple of months now.. The cost was anywhere between INR 30 to 40 all the while.

Last 2 days, Adwords charged me INR 118 / install for 10 conversions (so I paused it). And today, I enabled the campaign again, and it chargd me IN$ 410 for a single conversion!!!!

They also charged my card for the amount last night. Is someone manipulating the system from the backend?

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Re: Erratic billing

Top Contributor
# 2
Top Contributor

Hi @Pranab G AdWords has a billing cycle that can change over time depending upon how much and when you spend, so it's not uncommon to see the amounts vary in their total and when they're taken.  You should be able to see more information on the billing cycle here:

 

https://support.google.com/adwords/answer/2375432

 

Jon

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