Enhanced CPC bids - Best Practices
This popular discussion was copied from the former Help Forum.
Our users and TCs shared the following best pratices:
Re: Enhanced CPC bids - Best Practices
Re: Enhanced CPC bids - Best Practices[ Edited ]
February 2012 - last edited February 2012
Really good post Mini, and good follow up by Pankaj's post on enhanced CPC.
I'd like to add that this works best when you have tailored and optimized your landing page and ad text to your satisfaction. If you are still testing different landing pages and the ad text messaging there will be too many variables at work to accurately measure if enhanced CPC bidding is beneficial for your campaign or not.