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Guide Me

Does the cost vary for different locations?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I wanted to know if for instance you want to target customers in Philippines or in Pakistan with the same keywords,would the CPC be different for these two locations? 

Re: Does the cost vary for different locations?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hello Reza,

Welcome to the Community. It's very common to find CPC figures vary from country to country or even within a country. The price you pay for CPC is partly based upon what other advertisers are bidding and what they're prepared to pay so as you move around the world that competition varies. There are other factors such as local costs as well, what may be a profitable CPC in Pakistan may be too expensive in Philippines so bids are lower across the board.

This variation in CPC costs - and other metrics of Adwords - is why it's generally good practice to have separate Campaigns for distinct countries so you can monitor local performance.