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Does adding an ad group to a campaign cost extra?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am new to a company and they already have an AdWords account set up. Lets just say I am struggling like a fish out of water. I have read that it is best to have between five and 20 keywords in each ad group, but in some of the ad groups already set up there are 40-100 keywords. My question is, does adding another ad group cost money? or is the cost covered in the campaign?

1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Natalie W
September 2015

Re: Does adding an ad group to a campaign cost extra?

Google Employee
# 2
Google Employee

Thank you Natalie for posting your question. I see that you have also posted this question in another section of our forum. Please post all replies on this thread: