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Decoding AdWords Promotional Codes

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Google Employee
# 1
Google Employee

While browsing the web you may have often stumbled upon an AdWords ad offering a promotional code to try out AdWords. Whether you are a newbie advertiser looking to promote your business online or a seasoned AdWords professional, most advertisers are perplexed by the how, where and what of AdWords promotional codes. This post seeks to demystify this mystery surrounding promotional codes.

WHAT IS A PROMOTIONAL CODE?

Promotion codes are a great way for new advertisers to get started with AdWords. Google offers promotional codes for new advertisers in most countries to try out AdWords before they decide on an AdWords budget. Most often, these codes require you to meet certain criteria before the credit can be redeemed. If you have received a promotional letter/email from Google or certified third parties, this code is usually provided in the email itself in the form of an alpha-numeric code that has to be manually redeemed by you in your AdWords account.

HOW TO GET A PROMOTIONAL CODE?

Google distributes promotional codes to new AdWords advertisers directly or via authorized third parties, such as our Google Certified Partners. If you see an ad offering promotional code for your AdWords account, make sure that you go through the terms & conditions and eligibilty criteria mentioned in the document and follow the steps carefully in order to successfully receive a promotional code.

WHAT DO YOU NEED TO CHECK BEFORE REDEEMING A CODE?

The terms and conditions and eligibilty criteria for each promotion vary by country/promotion, so be sure to check all the details in the promotional material. It is very important to keep the following factors in mind before applying a promotional code:

  • A promotional code is non-transferable and may not be sold or bartered. So please beware of people trying to sell you AdWords promotional codes for a price. 
  • Promotional codes are typically limited to one per customer. 
  • A promotional code can only be used in the territory where it's originally distributed.

HOW TO REDEEM A PROMOTIONAL CODE?


You need to first activate your AdWords account in order to redeem your promotional code. So if you already have a code, simply log into your AdWords account and complete your profile and billing information and then redeem the code. Activating your account is a mandatory step as it helps Google in ensuring that new advertisers use their AdWords account with a purpose. Also, remember that promotional codes are case-sensitive, so be sure to enter the code exactly as it appears on the promotional materials. Learn more about redeeming a promotional code here. If you face any difficulties in redeeming your code, you can troubleshoot it further.


If you have received a promotional code and are unsure as to whether it is a valid one, use the Contact Us form and the AdWords Support team will be happy to check the validity of the code for you and help you in redeeming it.


CAN I REDEEM MORE THAN ONE PROMOTIONAL CODE?


Promotional codes are meant for new advertisers to try out AdWords before they decide on a budget. So Google usually allows only one promotional code per customer. If you have already applied a promotional credit to your account, you may not be eligible to redeem another. So go through the T&Cs mentioned on the voucher carefully before redeeming it.

CAN PROMOTIONAL CODES EXPIRE?


All promotional codes come with an expiry date and therefore, have to be redeemed and applied to your AdWords account before the date of expiration. But once redeemed, the credit amount can be used as when you like. 

 

I hope this post gives you some insight on how AdWords promotional codes work. So the next time you receive an email or see an ad with the promise of advertising credit to start off with your very own AdWords account, do give it a try!

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by Zee (Community Manager)
September 2015

Re: Decoding AdWords Promotional Codes

[ Edited ]
Community Manager
# 2
Community Manager

Thanks for this great post Maneesha. 

View solution in original post

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Decoding AdWords Promotional Codes

[ Edited ]
Community Manager
# 2
Community Manager

Thanks for this great post Maneesha.