Daily Budget URGENT HELP!
So I understand that Adwords can charge up to 20% more of my daily budget on any given day. However - I believed I set up a 2 week campaign at £1.43 a day. After 11 hours of my campaign running, the total cost is already at £36.93. This is WAAAAAAY over 20% or indeed over 120% I have seen quoted elsewhere.
Can anyone shed any light on this? I am not willing to pay this much as I set my budget at something I could afford!