Re: Cost Per Click
In brief, your ads will enter an Auction with an Ad Rank (the video on this page may help), which is based on your max bid and your quality score. This Ad Rank is matched up with other advertisers seeking the same impressions to determine which position each ad will take.
Your actual Cost-Per-Click will vary depending on a few factors but you can read more about that here: Actual cost-per-click (CPC).
Hope this helps!
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’