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Cost Per Click

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# 1
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I want to know is the click value based say when the advertisement is for a country or ay a region or it can be different continents even, in that condition are the values per click remain the same or rates for different categories are in place and from where to get to know it.
Thanks

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Accepted by topic author Sanjay S
March 2017

Re: Cost Per Click

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# 2
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Hey Sanjay, average CPC bids differ from country to country and it is also dependant on field of industry. So you can safely expect higher bids in Switzerland than in Slovakia. Higher bids for insurance and loans than apparel for example. You can go to your AdWords account to Tools section in top horizontal menu and go to Keywords Planner. You can add there different keywords and try different location targeting and it will tell you suggested CPC bids. Also here are some good resources: http://www.wordstream.com/blog/ws/2015/07/06/average-cost-per-click http://www.wordstream.com/blog/ws/2016/02/29/google-adwords-industry-benchmarks Tomáš

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Marked as Best Answer.
Solution
Accepted by topic author Sanjay S
March 2017

Re: Cost Per Click

Badged Google Partner
# 2
Badged Google Partner
Hey Sanjay, average CPC bids differ from country to country and it is also dependant on field of industry. So you can safely expect higher bids in Switzerland than in Slovakia. Higher bids for insurance and loans than apparel for example. You can go to your AdWords account to Tools section in top horizontal menu and go to Keywords Planner. You can add there different keywords and try different location targeting and it will tell you suggested CPC bids. Also here are some good resources: http://www.wordstream.com/blog/ws/2015/07/06/average-cost-per-click http://www.wordstream.com/blog/ws/2016/02/29/google-adwords-industry-benchmarks Tomáš

Cost Per Click

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# 3
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Thanks Tomas! that means industry is categorized too along with the country or area, and i am sure it can be changed in later stages to include more areas

Cost Per Click

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# 4
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Hi Sanjay

Don't forget, AdWords is an auction. Cost of bids is accutally a result of your competitors budgets so, according to @Tomáš Kraus example, some keywords may be more expensive in Slovakia than in Switzerland due to more advertisers.