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Charged 3 times for an ad with 1 impression

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I was unhappy to find we were charged 3 times for an ad that only had 1 impression. Has this happened to anybody else? 

1 Expert replyverified_user

Charged 3 times for an ad with 1 impression

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Wow. So it appears that after I wrote this post my reporting shows all but 1 click was charged after the reporting stated I was charged for 3. WTF?

Charged 3 times for an ad with 1 impression

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭

This could be a delay in Google's reporting by a few hours, or sometimes users can click on an ad more than once and Google still charges for for each click. A user can open an ad in a new window, close the window, then click on the ad again which will still charge you for 2 clicks and show 1 impression. 

 

If you're using a display campaign you can use frequency capping to limit the number of times an ad will show to 1 person per day - https://support.google.com/adwords/answer/117579?hl=en

Charged 3 times for an ad with 1 impression

Top Contributor
# 4
Top Contributor

There are instances where Google will charge your for two clicks that came from one ad impression. For example, if the searcher clicks on the headline and a sitelink.

 

" AdWords charges no more than two clicks (per impression) on each ad and its extensions."
https://support.google.com/adwords/answer/2375499